With renowned marketing guru Dr. Jagdish Sheth
With renowned marketing guru Dr. Jagdish Sheth, Professor and Charles H. Kellstadt Chair of Marketing in the Goizueta Business School at Emory University and Mr. Ramanujam Sridhar, CEO, brand-comm, and the author of Googly: Branding on Indian Turf.
With Dr.A. Parasuraman
With renowned marketing guru Dr.A. Parasuraman, Professor and Holder of the James W. McLamore Chair, Marketing Department, College of Business Administration, University of Miami, Florida,and my faculty colleagues
Synthesizing Literature
How to synthesize the review of literature. This article gives a view how the review of literature can be synthesized and can be written as an article. You will understand that just reviewing an article critically and writing a para of comments will not give larger picture of the concept that is being studied.
What do you with your review of literature?
This article suggests that review of literature be published as review article for the benefit of research world. These reviews will help in advancement of theories by placing theories on a hierarchy from ad hoc classification systems (in which categories are used to summarize empirical observations), to taxonomies (in which the relationships between the categories…
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Should we use null hypothesis?
This article interestingly discusses against the use of Null Hypothesis in Social Science Jeff Gill. (Sep., 1999). The Insignificance of Null Hypothesis Significance Testing. Political Research Quarterly, Vol. 52, No. 3, 647-674.
Reverse Scoring of items
It is always a dilemma on having reversed item in the survey questionnaire. Many feel that it is required to keep in check if the respondent answers in an auto mode. However, does it reduce the response bias is always a question. Reversed items have been found to create problem during analysis (such as factor…
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