Passionating world of research

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Why this Blog

Research is like
PIERIAN SPRING OF MACEDONIA 

In Greek Mythology, the Pierian Spring of Macedonia is a metaphor to source of knowledge of art and science. The spring is believed to be a fountain of knowledge that inspires whoever drinks from it. 


It was believed that drinking from the Pierian Spring would bring you great knowledge and inspiration. Thus, if you only learn a little it can “intoxicate” you in such a way that makes you feel as though you know a great deal. However, when “drinking largely sobers” you, you become aware of how little you truly know.


Research will be passionating when we taste it deep.

This blog tries to bring the best cuisines of research world.

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Latest from this Blog

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Selecting Statistical tool

Type of research objectiveType of statisticsHow many…, What percentage.., What is…Frequency distributionDescribe the …Mean, Median, mode, Range, Skewness, KurtosisWhat is the difference …Distribution, Means, Proportion, Medians, RankingLevel, size or share,[…]

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Hypothesis testing and interpretation

In ANOVA…. H0 = m1=m2=m3groups= means are equal = No variance, m1, m2, m3 are mean value of the If F is larger than 1.96 and P<0.05 then distribution is[…]

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My Publication

Emergence and future of Over-the-top (OTT) video services in India: an analytical research Over-the-Top (OTT) video platforms, once considered a luxury is today a commodity. In India, thereis an increasingly[…]

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About Me

I am currently the Campus Director of National Institute of Fashion Technology, Kannur, Kerala. Earlier worked as Associate Professor at Department of Management Studies, Christ University and also coordinated the PhD programmes of Commerce and Management for Centre for Research of the same University. My educational background spans Engineering, Science and Management with Bachelor degrees with a BE in Mechanical Engineering and BA in Psychology, Post Graduate degrees of MBA Marketing and MSc Psychology, and a MPhil in Psychology. Hold a Doctorate in Management Science specialising in Information systems from Anna University, Chennai. My interest of research is in Strategic Information System Area. Before moving to academics, have experience in the textile area where I managed the family business of screen printing for almost 16 years.I am currently the Campus Director of National Institute of Fashion Technology, Kannur, Kerala. Earlier worked as Associate Professor at Department of Management Studies, Christ University and also coordinated the PhD programmes of Commerce and Management for Centre for Research of the same University. My educational background spans Engineering, Science and Management with Bachelor degrees with a BE in Mechanical Engineering and BA in Psychology, Post Graduate degrees of MBA Marketing and MSc Psychology, and a MPhil in Psychology. Hold a Doctorate in Management Science specialising in Information systems from Anna University, Chennai. My interest of research is in Strategic Information System Area. Before moving to academics, have experience in the textile area where I managed the family business of screen printing for almost 16 years.

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