Publications

Passionating World of Research

Scopus Author ID: 55204463900, h-index – 2
ORCID https://orcid.org/0000-0002-4551-6081
ResearcherID: N-7823-2017

Sundaravel and Elangovan. “Emergence and future of over-the-top (OTT) video services in India: an analytical research”. International Journal of Business, Management and Social Research 08(02) (2020): 489-499. https://doi.org/10.18801/ijbmsr.080220.50

Elangovan, N. “Mediation of Perceived Innovation Characteristics on ERP Adoption in Industrial Cluster”. International Journal of Innovation and Technology Management, 13(03), 1640003. http://doi.org/10.1142/S0219877016400034 (2016) (Number of citations : 3) SJR 2017 : 0.17, UGC – 22969

Elangovan, N. “Isomorphic pressures of Cluster Institutions on ERP adoption: A study in SME cluster of Indian knitwear industry”. Journal of Enterprise Resource Planning Studies, 24, 2015. (Number of citations: 2)    Please specify the URL of your file

Elangovan, N. & Harshit Gupta “Impact of Smartphone News Apps on print Media – A Twin TAM Framework”, IOSR Journal of Business and Management, Vol. 17, No. 4, pp. 01-09, 2015. (Number of citations : 1) UGC – 46879 Removed      Download

Elangovan, N. “Promoting Insurance for Women through Social Networking Sites”, International Journal of Economics and Business Modeling, Vol. 6, No. 1, pp. 244 – 251, 2015. ISSN : 0976-531X (Print) E-ISSN : 0976-5352 (Online) Index Copernicus Value (ICV) : 81.60 (2016); IF :1.462(2016). The journal ceased publication      Download

Elangovan, N. “Evaluating Perceived Quality of B-School Websites”, IOSR Journal of Business and Management, Vol. 12, No. 1, pp. 92-102, 2013. (Number of citations : 12) UGC – 46879 Removed      Download

Elangovan, N. “Cluster Institutional Isomorphic Pressures: A case of Tirupur knitwear cluster”, Research Journal of Social Science & Management, Vol. 2, No. 4, pp. 95-102, 2012. (Number of citations : 2)       Download

Rajendran, R. and Elangovan, N. “Response of small enterprises to the pressures of ERP adoption”, International Journal of Enterprise Information Systems, Vol. 8, No. 1, pp. 28-50, 2012. (Number of citations: 14) SJR 2017 – 0.19   UGC – 2982

Sridhar R and Elangovan N. “Impact Of Inter Functional Conflict And Cohesion On Performance Appraisal Satisfaction Among Customer Service Executives In Real Estate Industry” International Journal for Research in Engineering Application & Management, Vol. 4, No. 9, pp 505-509, 2018. ISSN : 2454-9150. UGC – 64077.       Download

Phinu Jose and Elangovan N. “Online Visual Merchandising of Women’s Ethnic Apparel – Literature Analysis of Artisan Reference” International Journal for Research in Engineering Application & Management, Vol. 4, No. 9, pp 517-519, 2018. ISSN : 2454-9150. UGC – 64077.      Download

Niranjan L R and Elangovan N. “Healthy Working Environment in Accounting firms: Ergonomic Solution” International Journal for Research in Engineering Application & Management, Vol. 4, No. 9, pp 513-516, 2018. ISSN : 2454-9150. UGC – 64077       Download

Jacob J and Elangovan N. “Challenges in Information and Communication Technology Adoption among Small and Medium Enterprises in Bengaluru”, International Journal of Innovative Knowledge Concepts, Vol. 6, No. 7, pp. 103-106, 2018. UGC – 64094      Please specify the URL of your file

Elangovan N, and Padma C. “Neuro Marketing: The New Marketing Paradigm.” International Journal of Business and Management Invention Vol. 6, No. 3 (2017)  pp. 30-34. ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X , UGC -46889 Removed      Please specify the URL of your file

Elangovan N. “Design quality of Mobile trading system application software for Smartphones”. Asian J. Management. 2016; Vol. 7, No. 3, pp. 207-212. UGC – 8795 Removed       Download

Elangovan N, and Prashanth Kochuveetil Cherian. “The Effect of Cosmopolitanism on Purchase Behavior of Foreign Fashion Product Among City’s Youth.” International Journal Of Advance Research And Innovative Ideas In Education Vol. 2, No. 2 (2016)  pp. 1659-1666. ICI – ???       Please specify the URL of your file

Elangovan, N. & Prachi Agarwal. “Factors Influencing User perception on Mobile Social Networking Apps” Sumedha Journal of Management, Vol. 4 No 2, pp. 27-45, 2015. UGC – 46802 Citations = 2       Download

Elangovan, N. “Salutogenesis: A paradigm for Organisational Health and Sustainability – A Metaphorical Analysis?” Prerana – Journal of Management Thought and Practice, Vol. 5 No. 2, pp. 43-55, 2013.       Download

Elangovan, N. “Are you getting the right information?” Storm in a Tea Cup: Compendium of Case studies, CII, pp. 41-44, 2012.

Elangovan, N. “Reviewing Electronic manuscripts”, RVS Journal of management, Vol. 5, No.1, pp. 78-102, 2012.      Download

Elangovan, N. “Using citation and bibliography in MS Word for standard manuscripts”,SALIS Journal of Information Management and Technology, Vol. 2, No. 1, pp. 64-72, 2011.    Download

Elangovan, N. “Perceived service quality and user satisfaction of unit portals and its impact on team members efficiency”, Business Achieves, Vol. 2, No. 1, pp. 12-26, 2011.      Download

Elangovan, N. and Rajendran, R. “Factors in ERP adoption: A Conceptual Research Model”, Journal of Contemporary Research in Management, Vol. 6, No. 1, pp. 15-25, 2011.      Download

Rajendran, R. and Elangovan, N. “Case Study Method: A Modern Approach to Contemporary Management Research” Emerging Trends in Contemporary Management Research, pp. 394 -399, 2010.      Download

Elangovan, N. “Sticky Notes: Tool for Effective Contemporary Management Research” Emerging Trends in Contemporary Management Research, pp. 253 -258, 2010.      Download

Elangovan, N. “Intention to share knowledge in corporate portal”, Prerana: Journal of management thought and practice, Vol. 1, No. 2, pp. 33-44, 2009.      Download

Elangovan, N. “Factors affecting B2B e-commerce participation of garment exporters” Domain, The journal of management research. Vol. 2, No. 1, pp. 29-39, 2009. (Number of citations : 1)     Please specify the URL of your file

Book Chapters

Nithya V and Elangovan N. “Making the Best of Obsolescence—A Study on the Changing Landscape of Product Life-Cycle” Research into Design for a Connected World. Chakrabarti, Amaresh (Ed.) Proceedings of ICoRD 2019 Vol. 2, Ch. 19. Pages 223-233, 2019. Springer Singapore.

Conference Papers

Elangovan, N. & Nithya Venkataraman. “Perceived value of discounted fashion products in e-commerce: A PLC Approach” Proceedings of 10th Great Lakes NASMEI Conference 2016- An International Marketing Conference in India held at the Great Lakes Institute of Management, Chennai on 23rd & 24th December, 2016.

Elangovan, N. & Prasanth KC. “The impact of cosmopolitanism on purchase behaviour of fashion product among city’s youth” Proceedings of 9th Great Lakes NASMEI Conference 2015- An International Marketing Conference in India held at the Great Lakes Institute of Management, Chennai on 26th & 27th December, 2015.

Elangovan, N. & Dyuti Kumar. “APP-QUAL: Developing a measure for App quality from user perspective” Proceedings of 9th Great Lakes NASMEI Conference 2014- An International Marketing Conference in India held at the Great Lakes Institute of Management, Chennai on 26th & 27th December, 2015.

Elangovan, N. & Harshit Gupta. “Availability of New Apps and its Impact on subscription to Print Media” Proceedings of 8th Great Lakes NASMEI Conference 2014- An International Marketing Conference in India held at the Great Lakes Institute of Management, Chennai on 26th & 27th December, 2014.

Jain Mathew, Elangovan, N. & Vinu Wilson. “Role of Digital channels in Social Capital development for new product advantage: An Indian SME perspective” Proceedings of 8th Great Lakes NASMEI Conference 2014- An International Marketing Conference in India held at the Great Lakes Institute of Management, Chennai on 26th & 27th December, 2014.

Ponnamal Pandian & Elangovan N. “Promoting insurance for women through social networking sites”, 17th Annual Conference of Asia Pacific Risk & Insurance Association (APRIA), The School of Risk Management, St John’s University, Newyork, USA, 28/07/2013

Elangovan, N. “Intimacy in family and consumer behaviour- a research agenda” Proceedings of 6th Great Lakes NASMEI Conference 2012- An International Marketing Conference in India held at the Great Lakes Institute of Management, Chennai On 29th & 30th December, 2012.     

Elangovan, N. and Rajendran, R. “Institutional isomorphic pressures on ERP Adoption in SME Industrial Cluster” Proceedings of International Conference on Information Technology and Systems (ITSM 2011), Kozhikode, India; December 17-18, 2011.  Rajendran, R. and Elangovan, N. “ERP adoption: Institutional isomorphic pressures in an Industrial Cluster”, International Case Conference, Goa, India, November 2011.

Elangovan N and Ananthapadmanaba.  Vicious cycle of Digital India and Make in India, National Conference on Role of Digital India in  Make in India Campaign, organised by Faculty of Management Studies, PES University on 17th September 2016.

Elangovan N and Sundaravel E. Suspense and tension in Cinema: an analysis of need, technique and effectiveness in Media Meet 2016 – Breaking the 4th Wall a National Level Media Seminar on Cinema organised by department of Media Studies, Christ University, Bengaluru on 4th and 5th August 2016

Elangovan N and Ruchika Gupta Cognosco 2015, Fourth National Conference on Case Studies Christ University held in November 2015. Won the award for Best Case Study.

Elangovan, N & Rajendran, R. Structural equation modeling-A second-generation multivariate analysis, Emerging Management Paradigm in Indian Business, April 2015 ISBN: 9-38423-409-X

Elangovan, N & Rajendran, R. Conceptual Model: A Framework for Institutionalizing the Vigor in Business Research, ,  Emerging Management Paradigm in Indian Business, April 2015 ISBN: 9-38423-409-X

Elangovan, N. & Prasanth. “Consumer Cosmopolitanism and its antecedents in the Indian Fashion retailing context: A systematic literature review”, Conference on Emerging Trends in Business, Christ University, Bangalore, 11/12/2014

Jain Mathew, Elangovan, N. & Vinu Wilson.“Emerging trends in context aware social networking services for ubiquitous learning in higher education institutions”, Conference on Emerging Trends in Business, Christ University, Bangalore, 11/12/2014

Elangovan, N. & Ruchika Gupta.Business Analytics usage for operational efficiency in Information Technology Infrastructure and Application Management”, Conference on Emerging Trends in Business, Christ University, Bangalore, 12/12/2013

Elangovan, N. “Salutogenesis: A Paradigm for Organisational Health and Sustainability – A metaphorical analysis”, in National Conference on Building Futuristic Organizations: Developing Sustainable Competitive Strategies organised by GRG School of Management Studies on 9th March 2013

Elangovan, N. “E-Governance in higher education institutions new prospective”, in NAAC Sponsored National seminar on Total quality management in higher education institutions – Challenges and perspectives organised by Rathavel Subramaniam College of Arts and Science, on 27th & 28th January 2012

Elangovan, N. “Learning Management System: Innovative pedagogical tool for quality in education”, in NAAC Sponsored National seminar on Total quality management in higher education institutions – Challenges and perspectives organised by Rathavel Subramaniam College of Arts and Science, on 27th & 28th January 2012

Elangovan, N. and Rajendran, R. “Isomorphic Pressure and Mediating Effects of Perceived Benefits in the Adoption of ERP” Proceedings of the National Conference on Management Research using descriptive and Inferential Statistics,  held at D.J. Academy for Managerial Excellence, Coimbatore, August 25, 2011.

Rajendran, R. and Elangovan, N. “Consumer acceptance of Internet stores; A cross country comparison”, Proceedings of AICTE Sponsored National Conference on Indian business Research, pp. 44-54, 2010.

Rajendran, R. and Elangovan, N. “Factors of successful implementation across ERP life cycle stages”, Proceedings of AICTE Sponsored National Conference on Indian business Research, pp. 44-54, 2010.Elangovan, N. and Rajendran, R. “Factors in ERP adoption: A conceptual research model” 6th National conference on business Research -2009, PSGIM Coimbatore, Nov 2009

Projects undertaken

Project worth Rs. 12 Lakhs sponsored by Indo-Korean Institute of Science and Technology, on Social networking Services, Platform and Technology Started in March 2014.