Scopus Author ID: 55204463900, h-index – 2
ORCID https://orcid.org/0000-0002-4551-6081
ResearcherID: N-7823-2017
Google Scholar: Elangovan N – Google Scholar
2025
Occupancy Monitoring to Prevent Spread of COVID-19 in Public Places Using AI Book Section
In: Sustainability in Marketing Practice, pp. 281–294, Apple Academic Press, 2025.
2024
Cotton Health-Guard: AI-Enhanced Crop Health Assessment Through Image Classification Book Section
In: Industrial Applications of Big Data, AI, and Blockchain, pp. 204–219, IGI Global, 2024.
Comparison of Machine Learning Techniques of Damage Detection in Pipes Using Image Classification Book Section
In: Industry Applications of Thrust Manufacturing: Convergence with Real-Time Data and AI, pp. 237–247, IGI Global, 2024.
Unsupervised Feature Selection Approach for Smartwatches Proceedings Article
In: Congress on Intelligent Systems, pp. 467–481, Springer, Singapore 2024.
A Conceptual Framework for Consumer Engagement in Social Media Influencer Posts Book Section
In: New Trends in Marketing and Consumer Science, pp. 72–88, IGI Global, 2024.
Sustainable Strategies For Supply Chain Optimization: Insights From Telangana's Cotton Textile Cottage Industry” Journal Article
In: Educational Administration: Theory and Practice, vol. 30, no. 1, pp. 439–445, 2024.
Corporate social responsibility and its impact on organizational attractiveness: Unveiling the mediating role of perceived organizational support Journal Article
In: Cogent Business & Management, vol. 11, no. 1, pp. 2349269, 2024.
2023
A Comparative Study of Pollution Levels in Major Cities of India During Covid-19 in India Journal Article
In: Australasian Accounting, Business and Finance Journal, vol. 17, no. 1, pp. 247–255, 2023.
Using Analytics to Measure the Impact of Pollution Parameters in Major Cities of India Book Section
In: Analytics Enabled Decision Making, pp. 265–280, Springer Nature Singapore Singapore, 2023.
The Influence and Impact of AI-Powered Intelligent Assistance for Banking Services Proceedings Article
In: International Conference on Emerging Trends in Business and Management (ICETBM 2023), pp. 374–385, Atlantis Press 2023.
Revitalizing Traditional Industries: Exploring the Role of Populism in India’s Handloom Sector Book Section
In: Encyclopedia of New Populism and Responses in the 21st Century, Springer, Singapor, 2023.
Models for Social Responsibility Action by Higher Education Institutions Miscellaneous
2023.
Socially Responsible Universities and Student Satisfaction: Case Analysis Book Section
In: Models for Social Responsibility Action by Higher Education Institutions, pp. 99–116, Nova Science Publisher, 2023.
2022
Implementing strategic responses in the COVID-19 market crisis: a study of small and medium enterprises (SMEs) in India Journal Article
In: Journal of Indian Business Research, vol. 14, no. 3, pp. 319–338, 2022.
Factors Influencing Consumer Purchasing Behaviour Towards Purchase of Palm Leaf Craft Journal Article
In: Journal of Natural Fibers, pp. 1–11, 2022.
Influence of Business Analytics Usage on Operational Efficiency of Information Technology Infrastructure Management Journal Article
In: Asia Pacific Journal of Information Systems, vol. 32, no. 1, pp. 70–91, 2022.
Clan Culture in Organizational Leadership and Strategic Emphases: Expectations Among School Teachers in India Journal Article
In: Journal of School Administration Research and Development, vol. 7, no. 1, pp. 50–59, 2022.
Responding to pandemic challenges: leadership lessons from multinational enterprises (MNEs) in India Journal Article
In: Journal of Management Development, 2022.
Impact of the Pandemic on Entrepreneurial Ecosystems Journal Article
In: International Journal of E-Entrepreneurship and Innovation (IJEEI), vol. 12, no. 1, pp. 1–15, 2022.
Attitude of urban women towards sustainable sanitary products: A study in Bengaluru Journal Article
In: Prayukti - Journal of Management Applications,, vol. 2, no. 1, pp. 1–10, 2022.
Translation and validation of the Tamil version of depression anxiety stress scales-21 Journal Article
In: Journal of Affective Disorders Reports, vol. 10, pp. 100398, 2022.
Pandemic Recovery Strategies: A Disaster Management Tourism Framework Book Section
In: Tourism Through Troubled Times, pp. 133–149, Emerald Publishing Limited, 2022.
MOVING BEYOND THE INNOVATIVE: an experiment in demystifying deconstructed fashion Journal Article
In: 5th-8th April 2022 Nottingham Trent University, vol. 5, pp. 330, 2022.
Modeling the Intention to Use AI Healthcare Chabot’s in the Indian Context Proceedings Article
In: International Conference on Emerging Technologies and Intelligent Systems, pp. 657–666, Springer International Publishing Cham 2022.
Design and Validation of the Academic Research Aptitude Scale Journal Article
In: Journal of Engineering Education Transformations, vol. 35, no. 4, 2022.
Post pandemic shopping intention in retail store: How does trust and store environment modify the impact of Perceived vulnerability and fearfulness? Journal Article
In: Prerana: Journal of Management Thought and Practice, vol. 14, no. 2, pp. 27–40, 2022.
Sustainable Textile Waste Management Practices among Consumes: Implications of Textile Knowledge and Environmental Concerns Journal Article
In: Journal of Indian Association for Environmental Management (JIAEM), vol. 42, no. 3, pp. 21–28, 2022.
2021
Impact of functional interdependency on employee satisfaction with performance appraisal in the real estate industry Journal Article
In: Problems and Perspectives in Management, vol. 18, no. 4, pp. 213, 2021.
Managing Social Distance in Geographically Distributed Teams Book Section
In: Handbook of Research on Remote Work and Worker Well-Being in the Post-COVID-19 Era, pp. 286–307, IGI Global, 2021.
Transitional Challenges in Technology Adoption among Academic Communities in Indian Higher Education Institutions Journal Article
In: Journal of International Technology and Information Management, vol. 30, no. 2, pp. 59–96, 2021.
Classifying Voice-Based Customer Query using Machine Learning Technique Journal Article
In: Indian Journal of Ecology, vol. 48, no. 16, pp. 69–72, 2021.
Pollution Forecast of United States using Holt-winter Exponential Method Journal Article
In: Indian Journal of Ecology, vol. 48, no. 16, pp. 171–177, 2021.
An Analysis of Sustainable Website Designs by Indian Universities Journal Article
In: Indonesian Journal of Sustainability Accounting and Management, vol. 5, no. 2, pp. 222–233, 2021.
Impulsive buying during Flash Sales on ECommerce sites and the Ramification of Flash Sales on Shopping Journal Article
In: Ushus Journal of Business Management, vol. 20, no. 4, pp. 27–43, 2021.
Impact of Celebrity Credibility in Social Advertising: A Systematic Review of Rahul Dravid’s Anti-tobacco Campaign Endorsement Journal Article
In: PURUSHARTHA-A journal of Management, Ethics and Spirituality, vol. 14, no. 2, pp. 134–149, 2021.
Method of preparing a document for survey instrument validation by experts Journal Article
In: MethodsX, vol. 8, pp. 101326, 2021.
2020
Emergence and future of Over-the-top (OTT) video services in India: an analytical research Journal Article
In: International Journal of Business, Management and Social Research, vol. 8, no. 01, pp. 489–499, 2020.
Influence of Source Credibility Factors and Celebrity-Fan Relationship on Social Cause: A Conceptual Research Model Journal Article
In: AIJR Abstracts, pp. 23, 2020.
Structural equation modeling-a second-generation multivariate analysis Book
SSRN, 2020.
Isomorphic pressures of Cluster Institutions on ERP adoption: A study in SME cluster of Indian knitwear industry Book
SSRN, 2020.
Consumers adoption of online food ordering services in Tier-II cities: An empirical analysis Journal Article
In: Test Engineering and Management, vol. 82, pp. 6211–6219, 2020.
2019
ROLE OF MANAGER IN GEOGRAPHICALLY DISTRIBUTED TEAM; A REVIEW Journal Article
In: Journal of Management (JOM), vol. 6, no. 1, 2019.
Making the Best of Obsolescence—A Study on the Changing Landscape of Product Life-Cycle Proceedings Article
In: Research into Design for a Connected World: Proceedings of ICoRD 2019 Volume 2, pp. 223–233, Springer Singapore 2019.
Participatory ergonomics-An exemplary paradigm in work-place design Journal Article
In: International Journal of Management, IT and Engineering, vol. 9, no. 2, pp. 34–42, 2019.
Perception and its Impact on Satisfaction on Performance Appraisal in Real Estate Industry in South India Journal Article
In: Asian Review of Social Sciences, vol. 8, no. S1, pp. 60–63, 2019.
2017
Neuro Marketing: The New Marketing Paradigm Journal Article
In: 2017.
Impact of Multi Sensory Marketing on Consumer Behaviour in Restaurant Journal Article
In: International Journal of Business and Management Invention, vol. 6, no. 2, pp. 1–9, 2017.
2016
Mediation of perceived innovation characteristics on ERP adoption in industrial cluster Journal Article
In: International Journal of Innovation and Technology Management, vol. 13, no. 03, pp. 1640003, 2016.
The Effect of Cosmopolitanism on Purchase Behavior of Foreign Fashion Product Among City's Youth Journal Article
In: International Journal of Advance Research and Innovative Ideas in Education, vol. 2, no. 2, pp. 1659–1666, 2016.
Design quality of Mobile trading system application software for Smartphones Journal Article
In: Asian Journal of Management, vol. 7, no. 3, pp. 207–212, 2016.
Projects undertaken
Project worth Rs. 12 Lakhs sponsored by Indo-Korean Institute of Science and Technology, on Social networking Services, Platform and Technology Started in March 2014.