Author: elaengovan

If you don’t have matching data, but only aggregated group information and need to do a correlation or regression, Ecological analysis is the method. For more details about the analysis visit http://gking.harvard.edu/category/research-interests/methods/ecological-inference

This article “On the Theory of Scales of Measurement” by S. S. Stevens classifies the measurement scales as Nominal, Ordinal, Interval and Ratio scales. Appeared in Science, New Series, Vol. 103, No. 2684 (Jun. 7, 1946), pp. 677-680. Published by: American Association for the Advancement of Science Stable URL: http://www.jstor.org/stable/1671815

Controversy is vital to the advancement of science because it helps focus attention on important questions and spurs individual scientists to gather new and better evidence, leading to greater insights. —–https://cosmology.carnegiescience.edu/timeline/1920

With renowned marketing guru Dr. Jagdish Sheth, Professor and Charles H. Kellstadt Chair of Marketing in the Goizueta Business School at Emory University and Mr. Ramanujam Sridhar, CEO, brand-comm, and the author of Googly: Branding on Indian Turf.

With renowned marketing guru Dr.A. Parasuraman,  Professor and Holder of the James W. McLamore Chair, Marketing Department, College of Business Administration, University of Miami, Florida,and my faculty colleagues

How to synthesize the review of literature.   This article gives a view how the review of literature can be synthesized and can be written as an article. You will understand that just reviewing an article critically and writing a para of comments will not give larger picture of the concept that is being studied.

This article suggests that review of literature be published as review article for the benefit of research world. These reviews will help in advancement of theories by placing theories on a hierarchy from ad hoc classification systems (in which categories are used to summarize empirical observations), to taxonomies (in which the relationships between the categories…
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This article interestingly discusses against the use of Null Hypothesis in Social Science Jeff Gill. (Sep., 1999). The Insignificance of Null Hypothesis Significance Testing. Political Research Quarterly, Vol. 52, No. 3, 647-674.

It is always a dilemma on having reversed item in the survey questionnaire. Many feel that it is required to keep in check if the respondent answers in an auto mode. However, does it reduce the response bias is always a question. Reversed items have been found to create problem during analysis (such as factor…
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