Blog

PLS-SEM vs CB-SEM: Choosing the Right Approach Based on Theory Maturity

A practical guide for quantitative researchers One of the most frequent questions in quantitative research—especially in management and social sciences—is: Should I use PLS-SEM or CB-SEM? The confusion often arises because the choice is treated as a technical or software decision. In reality, the distinction between PLS-SEM and CB-SEM is conceptual, rooted in the maturity…
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✨ New Publication Alert: Survey Item Validation in Elsevier’s Reference Module in Social Sciences

I’m excited to share my latest publication, “Survey Item Validation,” now available in the Elsevier Reference Module in Social Sciences (2025 Edition) on ScienceDirect. This article takes a deep dive into the fascinating world of survey item validation — a cornerstone of research reliability and credibility. It explores how carefully designed and validated survey instruments…
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Learning to Learn or Learning to Prompt? The AI Paradox in Student Learning

In an age where information is one prompt away, students are increasingly turning to generative AI tools like ChatGPT to assist with everything from homework to thesis writing. This shift marks a fundamental transformation in how learning occurs. Ironically, students are using the tools meant to aid learning as a substitute for learning itself. This…
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Unlock the Secrets of Research Methodology: Check Out My YouTube Series!

If you’re new to research or looking to refine your research skills, I invite you to check out my YouTube channel, where I’ve curated a Beginner’s Workshop on Research series that guides you through essential aspects of research methodology. In this five-part series, we cover everything from the philosophical foundations of research to constructing a…
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My Interview

https://www.educationtimes.com/article/careers-offbeat/99164147/knowledge-of-technical-textiles-to-skill-students-in-diversified-areas

Generation difference chart

You can find an interesting compilation of generation difference useful for researchers http://www.wmfc.org/uploads/GenerationalDifferencesChartUpdated2019.pdf