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There is always question on generalization of research findings in small sample sizes, study in one organisation etc. This article provides a good understanding on induction and generalization under five types.

Introduction to Structural Equation Modeling

If you don’t have matching data, but only aggregated group information and need to do a correlation or regression, Ecological analysis is the method. For more details about the analysis visit http://gking.harvard.edu/category/research-interests/methods/ecological-inference

This article “On the Theory of Scales of Measurement” by S. S. Stevens classifies the measurement scales as Nominal, Ordinal, Interval and Ratio scales. Appeared in Science, New Series, Vol. 103, No. 2684 (Jun. 7, 1946), pp. 677-680. Published by: American Association for the Advancement of Science Stable URL: http://www.jstor.org/stable/1671815

Controversy is vital to the advancement of science because it helps focus attention on important questions and spurs individual scientists to gather new and better evidence, leading to greater insights. —–https://cosmology.carnegiescience.edu/timeline/1920

With renowned marketing guru Dr. Jagdish Sheth, Professor and Charles H. Kellstadt Chair of Marketing in the Goizueta Business School at Emory University and Mr. Ramanujam Sridhar, CEO, brand-comm, and the author of Googly: Branding on Indian Turf.

With renowned marketing guru Dr.A. Parasuraman,  Professor and Holder of the James W. McLamore Chair, Marketing Department, College of Business Administration, University of Miami, Florida,and my faculty colleagues