Scopus Author ID: 55204463900, h-index – 2
ORCID https://orcid.org/0000-0002-4551-6081
ResearcherID: N-7823-2017
Google Scholar: Elangovan N – Google Scholar
2025
Occupancy Monitoring to Prevent Spread of COVID-19 in Public Places Using AI Book Section
In: Sustainability in Marketing Practice, pp. 281–294, Apple Academic Press, 2025.
Digital Transformation Initiatives for Enhancing Customer Experience in OTT Video Platforms Book Section
In: Digital Transformation Initiatives for Agile Marketing, pp. 219–250, IGI Global Scientific Publishing, 2025.
Factors influencing dynamic capabilities of entrepreneurial-led organisations to achieve analytical transformation Journal Article
In: International Journal of Business Environment, vol. 16, no. 1, pp. 77–98, 2025.
Practical Approaches to Problem Identification in Doctoral Research: Driving Business Impact Through Applied Orientation Book Section
In: Enhancing Research Output in Higher Education: Research Proposals, Profiles, and Publishing, pp. 195–222, IGI Global Scientific Publishing, 2025.
Fostering Sustainable Inclusive Organisations: A Study on Neurodiverse Workforce and Remote Work Book Section
In: Dimensions of Diversity, Equity, Inclusion, and Belonging in Business, pp. 229–248, IGI Global Scientific Publishing, 2025.
Patients’ trust in the Indian healthcare system and its impact on the intention to use artificial intelligence-based healthcare chatbots Journal Article
In: Journal of Asia Business Studies, 2025.
Enhancing Student Engagement in Blended Learning Through Personalization Strategies on EdTech Platforms: An MCDM-Based Approach Book Section
In: Multiple-Criteria Decision-Making (MCDM) Techniques and Statistics in Marketing, pp. 147–176, IGI Global Scientific Publishing, 2025.
A Multi-Criteria Decision-Making Approach for Prioritising Factors Influencing Customer Switching Intention in OTT Video Platforms Book Section
In: Multiple-Criteria Decision-Making (MCDM) Techniques and Statistics in Marketing, pp. 453–478, IGI Global Scientific Publishing, 2025.
ESG OR FINANCIAL METRICS? WHAT RETAIL INVESTORS REALLY LOOK FOR IN DECISION-MAKING Journal Article
In: 2025.
Measuring autonomy in hybrid work: scale development Journal Article
In: Psicologia: Reflexão e Crítica, vol. 38, no. 1, pp. 8, 2025.
Leveraging Data Sharing for Enhanced Experiences in Service Industries: Role of Experience Orientation and Privacy Calculus Book Section
In: Marketing Intelligence, Part A, pp. 39–55, Emerald Publishing Limited, 2025.
2024
Cotton Health-Guard: AI-Enhanced Crop Health Assessment Through Image Classification Book Section
In: Industrial Applications of Big Data, AI, and Blockchain, pp. 204–219, IGI Global Scientific Publishing, 2024.
Comparison of Machine Learning Techniques of Damage Detection in Pipes Using Image Classification Book Section
In: Industry Applications of Thrust Manufacturing: Convergence with Real-Time Data and AI, pp. 237–247, IGI Global, 2024.
Unsupervised Feature Selection Approach for Smartwatches Proceedings Article
In: Congress on Intelligent Systems, pp. 467–481, Springer, Singapore 2024.
A Conceptual Framework for Consumer Engagement in Social Media Influencer Posts Book Section
In: New Trends in Marketing and Consumer Science, pp. 72–88, IGI Global, 2024.
Sustainable Strategies For Supply Chain Optimization: Insights From Telangana's Cotton Textile Cottage Industry” Journal Article
In: Educational Administration: Theory and Practice, vol. 30, no. 1, pp. 439–445, 2024.
Corporate social responsibility and its impact on organizational attractiveness: Unveiling the mediating role of perceived organizational support Journal Article
In: Cogent Business & Management, vol. 11, no. 1, pp. 2349269, 2024.
Navigating the Doctoral Programme: A Journey Metaphor in Heutagogical Context Book Section
In: Social Innovations in Education, Environment, and Healthcare, pp. 63–85, IGI Global, 2024.
A comparative analysis of machine learning algorithms for image classification: evaluating performance Book Section
In: Data-driven decision making, pp. 59–75, Springer Nature Singapore Singapore, 2024.
Adapting Case Study Pedagogy for Non-Residential Business Schools: Strategies for Implementation Book Section
In: Utilizing Case Studies in Business Education, pp. 31–58, IGI Global, 2024.
Transition From Virtual to Reality in Post-Pandemic Academic Environment: Challenges of Students' Well-Being Book Section
In: Student Well-Being in Higher Education Institutions, pp. 289–316, IGI Global, 2024.
Industry Internet of Things (IIoT) Adoption Pressures in SME OEMs Proceedings Article
In: 2024 8th International Conference on Inventive Systems and Control (ICISC), pp. 650–655, IEEE 2024.
Enhancing Small and Medium OEMs’ Adoption of IIoT Technologies Proceedings Article
In: 2024 8th International Conference on Inventive Systems and Control (ICISC), pp. 656–661, IEEE 2024.
WOW Skin Science: strategic adaptation for responsible advertising Journal Article
In: Emerald Emerging Markets Case Studies, vol. 14, no. 3, pp. 1–32, 2024.
Expanding the Notion of Personal Well-Being During COVID-19 Campus Closure in India: Results from a Mixed-Methods Study with Members of Higher Education Journal Article
In: Asia Pacific Journal of Educators and Education, vol. 39, no. 1, pp. 1–23, 2024.
The Effect of Customer Satisfaction on Use Continuance in Bank Chatbot Service Journal Article
In: International Journal of Computational and Experimental Science and EngineeringThis link is disabled., vol. 10, no. 4, pp. 1069–1077, 2024.
Harnessing digital innovation for inclusive tourism: Role of emerging technologies in creating accessibility and equity Book Section
In: Inclusive Business Approaches in Tourism: Stakeholder Engagement, pp. 77–101, Nova Science publisher, 2024.
Inclusive innovation in tourism sector: Gap analysis through impact assessment Book Section
In: Inclusive Business Approaches in Tourism: Stakeholder Engagement, pp. 3–20, 2024.
Inclusive business approaches in tourism: Stakeholder engagement Miscellaneous
2024.
Tourism business management and competitiveness: Intervention of inclusive practices and community based approach towards community empowerment Book Section
In: Inclusive Business Approaches in Tourism: Stakeholder Engagement,, pp. 117–133, 2024.
Social tourism and sustainability spectrum: A theoretical evaluation of marginalized community and partnership Book Section
In: Inclusive Business Approaches in Tourism: Stakeholder Engagement, pp. 179–197, 2024.
Prioritisation of Challenges in OTT Video Platforms: A Multi-criteria Decision-Making Approach Proceedings Article
In: International Conference on Business Intelligence and Data Analytics, pp. 55–68, Springer 2024.
2023
A comparative study of pollution levels in major cities of India during Covid-19 in India Journal Article
In: Australasian Accounting Business & Finance Journal, vol. 17, no. 1, pp. 247–255, 2023.
Using Analytics to Measure the Impact of Pollution Parameters in Major Cities of India Book Section
In: Analytics Enabled Decision Making, pp. 265–280, Springer Nature Singapore Singapore, 2023.
The influence and impact of AI-powered intelligent assistance for banking services Proceedings Article
In: International conference on emerging trends in business and management (ICETBM 2023), pp. 374–385, Atlantis Press 2023.
Revitalizing Traditional Industries: Exploring the Role of Populism in India’s Handloom Sector Book Section
In: Encyclopedia of New Populism and Responses in the 21st Century, Springer, Singapor, 2023.
Models for Social Responsibility Action by Higher Education Institutions Miscellaneous
2023.
Socially Responsible Universities and Student Satisfaction: Case Analysis Book Section
In: Models for Social Responsibility Action by Higher Education Institutions, pp. 99–116, Nova Science Publisher, 2023.
Unsupervised Feature Selection Approach for Smartwatches Proceedings Article
In: Congress on Intelligent Systems, pp. 467–481, Springer Nature Singapore Singapore 2023.
2022
Implementing strategic responses in the COVID-19 market crisis: a study of small and medium enterprises (SMEs) in India Journal Article
In: Journal of Indian Business Research, vol. 14, no. 3, pp. 319–338, 2022.
Factors Influencing Consumer Purchasing Behaviour Towards Purchase of Palm Leaf Craft Journal Article
In: Journal of Natural Fibers, pp. 1–11, 2022.
Influence of Business Analytics Usage on Operational Efficiency of Information Technology Infrastructure Management Journal Article
In: Asia pacific journal of information systems, vol. 32, no. 1, pp. 70–91, 2022.
Clan Culture in Organizational Leadership and Strategic Emphases: Expectations Among School Teachers in India Journal Article
In: Journal of School Administration Research and Development, vol. 7, no. 1, pp. 50–59, 2022.
Responding to pandemic challenges: leadership lessons from multinational enterprises (MNEs) in India Journal Article
In: Journal of Management Development, 2022.
Impact of the Pandemic on Entrepreneurial Ecosystems Journal Article
In: International Journal of E-Entrepreneurship and Innovation (IJEEI), vol. 12, no. 1, pp. 1–15, 2022.
Attitude of urban women towards sustainable sanitary products: A study in Bengaluru Journal Article
In: Prayukti - Journal of Management Applications,, vol. 2, no. 1, pp. 1–10, 2022.
Translation and validation of the Tamil version of depression anxiety stress scales-21 Journal Article
In: Journal of Affective Disorders Reports, vol. 10, pp. 100398, 2022.
Pandemic recovery strategies: A disaster management tourism framework Book Section
In: Tourism Through Troubled Times, pp. 133–149, Emerald Publishing Limited, 2022.
MOVING BEYOND THE INNOVATIVE: an experiment in demystifying deconstructed fashion Journal Article
In: 5th-8th April 2022 Nottingham Trent University, vol. 5, pp. 330, 2022.
Modeling the intention to use AI healthcare chabot’s in the Indian context Proceedings Article
In: International Conference on Emerging Technologies and Intelligent Systems, pp. 657–666, Springer International Publishing Cham 2022.
Projects undertaken
Project worth Rs. 12 Lakhs sponsored by Indo-Korean Institute of Science and Technology, on Social networking Services, Platform and Technology Started in March 2014.